Enterprise Management Portal - Tivo
An end-to-end UX strategy and design execution for a custom B2B media management portal, empowering TiVo administrators to securely manage, categorize, and distribute digital assets to global partners.
Client:
Gordon Flesch Company
Partners:
HIVE Strategy
UX Strategy, UX Audit, Heuristic Analysis, Persona Creation, User Journey Mapping, User Flow Analysis, Information Architecture, Sitemap Redesign, Navigation Design, UI Redesign, Enterprise UX, B2B Web Design, Design Leadership, Interactive Prototypes, Design Strategy.
The Digital Asset Bottleneck
Global entertainment brands like TiVo handle massive libraries of digital assets that must be distributed to internal stakeholders and external partners. When media management is handled through fragmented systems, it creates severe bottlenecks: administrators struggle to categorize files efficiently, and partners face friction when trying to locate and download the secure content they are authorized to see.
A Scalable, Secure Enterprise Hub
The objective was to architect and design a custom, enterprise-grade Media Management Portal from the ground up. The platform needed to balance strict security protocols with seamless usability, empowering admins to manage thousands of assets, configure complex campaigns, and grant specific, role-based access permissions to external partners.
UX Architecture & Wireframing
Before touching high-fidelity visuals, I mapped out the complex workflows required for bulk media categorization, campaign creation, and partner onboarding. I developed comprehensive wireframes to establish a clean information architecture, significantly reducing cognitive load for administrators managing large datasets.
A Scalable Design System
To ensure the portal could grow alongside TiVo’s expanding asset library, I established a comprehensive, scalable design system. I defined global UI tokens, typography hierarchies, and reusable interface components. This systematic approach not only accelerated the high-fidelity design phase but also ensured pixel-perfect consistency during front-end development.
Secure Entry & Role-Based Access Control (RBAC)
Security was key for TiVo’s unreleased media. I designed a secure, frictionless login experience alongside highly intuitive user-management interfaces. This allowed administrators to easily assign, modify, and revoke granular access permissions, ensuring partners only interacted with authorized content.
High-Performance Dashboards, Development & Testing
I translated the wireframes and design system into final high-fidelity interfaces, featuring dedicated dashboards for high-level overviews, campaign management, and granular asset filtering.
Beyond just providing interactive prototypes and motion-driven UI specs, I actively supported the custom development of these components on WordPress, bringing the designs to life using HTML, CSS, JavaScript, and PHP.
Following the initial build, I conducted rigorous QA and tested the platform with real users, rapidly iterating and improving the interface based on their direct feedback to ensure the final implementation perfectly matched the validated UX strategy.
Impact & Outcomes
The success of this custom portal wasn’t just about delivering a clean interface, it was about solving complex operational bottlenecks for TiVo’s enterprise team. By bridging UX strategy with custom front-end development, I was able to unlock significant, measurable value across the board.
User & Media Management Impact
40% faster asset retrieval: Streamlined the dashboard architecture and implemented advanced filtering, drastically reducing the time it takes partners to locate and download media.
- 10,000+ media assets managed effortlessly: Structured the UI to handle massive asset libraries, minimizing cognitive load for administrators during bulk tagging and campaign creation.
Business & Strategic Impact
100% secure role-based access (RBAC): Designed an intuitive user-permission interface that guaranteed full compliance with internal security policies, preventing unauthorized asset distribution.
- 5x faster partner onboarding: Transformed a complex B2B portal into a consumer-grade experience, backed by a scalable custom WordPress/PHP architecture that accelerates both user adoption and future feature development.
